Business today is a lot more competitive than ever before. No matter what industry you’re in, the sheer number of competitors can be staggering. While this can be good for your industry as a whole, it’s difficult to manage a marketing edge without hiring a professional company.
Hiring a creative marketing agency can seem simple enough. However, when you start to consider options online, you’re going to get flooded with options. There are a lot of options to choose from, for example marketing agencies london. So how do you pick the best option for your business?
That’s exactly what many companies are trying to figure out right now. The following are some tips that can help you hire a solid creative marketing agency to help you gain the upper hand in your sector. Use these tips to help decipher what agency you should hire.
Look For Niche Specific Solutions
The first thing that you should consider is simple, look for niche specific or industry specific agencies. There are some companies within the marketing world that are focused on only certain niches. For instance, if you’re in the tech sector, there are marketing companies that only work with tech. If you’re promoting something very specific, like skateboarding, you can hire an extreme sports specific agency. When compared to others, a niche specific option can help you gain serious attention for your company.
This TED talk gets into the specifics on how you can get heard in the world – the baseline idea can be applied to any niche/business -definitely worth a watch:
Consider Their Client List
As you start to narrow down the search for the right agency, consider the client list of the company that you want to hire. The company should give you this information outright, and should not hide this from you. If you don’t get a list of previous clients, or any information as to the past of the agency, you may not get the right choice for your needs. This is part of the portfolio a company should have to show the array of clients that they’ve worked with, and for.
Read Over Case Studies
Ask the agency you want to hire about case studies. Any good agency is going to give you complete studies and information about what they’ve done, with metrics. If you do not receive any sort of analytical information about the work that the company has done for others, you will not be able to gauge their success. Any company can tell you that they are the best, but if they don’t have raw data to prove it, it may be false information.
Customer Service and Account Management
One of the best ways to figure out who to hire for your marketing needs is to look into the customer service and account management. Think about the size of the company, and whom will take care of your file. Will the company farm out your marketing to several people? Will there be “one” person in charge? How will your company’s marketing be taken care of, and what steps are going to be used to help your business grow? These are all valid questions that you should ask, and consider before hiring anyone.
At the end of the day, the best way to explore hiring a creative marketing agency is to take your time. Take your time exploring the aforementioned tips. The “right” agency for you is not the same one that works for others. Take time to work through what your wants and needs are, and interview several candidates, before settling on an agency that will help you make serious gains.